Beyond Design.

Creativity is more than making things beautiful. It’s about understanding people, solving meaningful problems, and creating experiences that leave a lasting impression.

Creative Director · Executive Creative Director
· Art & Design Leadership

0 Years of Professional Experience
0 Years of Creative Leadership
0 Industry and Sector Expertise
0 Industry Awards and Recognitions
0 Brand and Campaign Engagements
0 Creative Assets and Projects Delivered
Journey → Portfolio → Contact Us → Download CV ↓

Leadership Snapshot

What I lead,
and how.

Creative and art direction leader with 26+ years across media networks, agencies, MNCs, corporate houses and government institutions — leading multidisciplinary teams from insight and strategy through design, pitch and production. Equally at home in B2B and B2C, internal and external communication.

Build the team. Set the standard. Own the work end to end.

Creative & Art Direction

Setting the idea, the craft standard and the final call on layout.

Brand Identity & Systems

Identities that hold together across print, digital, film and space.

Integrated Campaigns

One thought carried through every channel it needs to live in.

Publication & Magazine

Award-winning editorial design, from grid to press-ready file.

Event & Experiential

Summits and properties, from stage identity to on-ground assets.

Pitch & New Business

Concepts, decks and the room — pitch specialist across agencies.

Team Leadership

Recruiting, mentoring and raising art directors across verticals.

Corporate Storyboarding

Turning strategy documents into narratives people remember.

Packaging & Print

Shelf-level craft with production realities built in from day one.

Insight & Research

R&D and brainstorming that gives the idea something to stand on.

Shoot & Production

Directing photo and video shoots through to final delivery.

Photography & Motion

Hands-on with the camera, animation and video editing.

Focus Areas

Creative LeadershipBrand StrategyAdvertising CampaignsArt DirectionIntegrated MarketingCorporate CommunicationCreative Team ManagementPitch PresentationsBrand IdentityPackaging DesignDigital CampaignsPrint CommunicationPublication DesignEvent BrandingVisual StorytellingCreative OperationsClient Management

Profile / Journey

The Journey
Driven by Purpose.

Every milestone has been shaped by curiosity, continuous learning, and a belief that creativity can influence businesses, people, and communities.

Titles define a profession, but purpose defines a career. My journey has been guided by a passion for solving problems, building brands, and creating experiences that last.

Feb 2024 — Present

Creative Director

ABCPL (TV9 Network) · NCR, India

  • Lead the creative department across TV9's flagship brand initiatives — strategy, ideation and delivery for high-visibility summits and multimedia properties.
  • Head a multi-disciplinary creative team; recruit talent and mentor art directors to raise creative standards across verticals.
  • Own project management and campaign planning end to end for pan-India and international properties.
WITTNews9 Global SummitTiger & TigressMy Name Is JaanA Duologue
Dec 2018 — Jan 2024

Agency Head & Executive Creative Director

Acira Studio · NCR, India

  • Led the agency as branch head, owning client relationships, campaign planning and creative output across all accounts.
  • Directed strategy, R&D and brainstorming sessions to shape pitch concepts and client presentations.
  • Built and scaled the creative team; oversaw shoots and production.
L&TGulshan GroupPurvanchal GroupAditya Group
Jul 2017 — Nov 2018

Senior Art Director

Curious Minds Communications · New Delhi, India

  • Directed creative output across a diverse client portfolio — strategy, ideation and final layout approval.
  • Pitch specialist: represented the agency in client presentations and new business wins.
  • Managed photo and video shoots; mentored junior art directors.
HPAl Hashar Group, OmanRinnai JapanMediaTekRicohBarcoBlackberrysCremicaPatel HospitalMayor GroupVector XCarpet Crafts
May 2013 — Jun 2017

Creative Manager

HCL Technologies · PlusOneDegree · Noida, India

  • Managed creative output and standards for PlusOneDegree, HCL's internal global marketing agency, across Retail, Telecom, Healthcare and EAS verticals.
  • Delivered opportunity collateral for global sales, delivery and marketing teams; managed creative support for 35+ national client visits across seven cities.
  • Led creative for CIO Straight Talk Magazine; launched the global HCL 40 campaign across 178 centres; produced the AR-enabled MAD JAM Book of Ideas.
CIO Straight TalkHCL 40MAD JAMCustomer Experience Centre
Nov 2008 — Apr 2013

Art Director · Head of Design

IANS · New Delhi, India

  • Headed design quality and brand consistency across teams and business verticals.
  • Led IGNOU's new brand identity and 25th-anniversary campaign, launched by the then President of India, Smt. Pratibha Patil; launched IGNOU's first in-house magazine and first consolidated web portal.
  • Launched Jamia Millia Islamia's first newsletter (Jauhar) and Buddha International Circuit's first web presence; led RIICO's new brand identity.
  • Published a commemorative coffee-table book for the India–Africa Summit, launched by the then Prime Minister, Dr. Manmohan Singh; led design for the Ministry of External Affairs' flagship publication.
IGNOUJamia Millia IslamiaBuddha Int'l F1 CircuitMEA, GoIMinistry of Overseas Indian AffairsATDCRIICO
May 2007 — Oct 2008

Design Consultant

University of Sussex India · Kolkata, India

  • Core team member for the creative department, driving promotion and brand-building for University of Sussex India.
  • Launched the Sussex brand in Delhi and Kolkata through a series of events.
May 2003 — Apr 2007

Chief Designer

ILS · Kolkata, India

  • Directed design, development and production of marketing collateral and creative materials.
  • Launched La Opala's first web presence and led NSHM University's Kolkata relaunch, including an admissions-focused web portal.
  • Launched India's first digital magazine via CD-ROM for Indian Airlines; supported deal closures with several UK universities.
La OpalaNSHM KolkataHotel Hindustan InternationalIndian Airlines

Creative Philosophy

Creativity with Purpose.

Great design isn’t created to impress
it’s created to communicate.

Every brand has a story waiting to be discovered. Every challenge deserves thoughtful thinking. Every idea has the potential to matter when it’s guided by purpose, empathy, and clarity.

For me, creativity isn’t just a profession. It’s a way of seeing the world.

Recognition

Awards.

CEF GOLD

Best Publication Capability

CIO Straight Talk Magazine · HCL Technologies
CEF GOLD

Best Innovation Publication Capability

MAD JAM 6, Book of Ideas · HCL Technologies
CEF GOLD

Excellence in Customer Experience

Customer Experience Centre · HCL Technologies
POD GOLD

Best Creative Art

CIO Straight Talk Magazine · HCL Technologies
POD GOLD

Best Integrated Marketing Campaign

FY 2016–17 · HCL Technologies
POD SILVER

Best Creative Art

Book of Ideas · HCL Technologies

Education

  • Bachelor of Arts — Calcutta University
  • Dual Diploma in Multimedia — Arena Multimedia, Kolkata

Additional Skills

  • Photography & Visual Storytelling
  • Motion Graphics & Video Direction
  • Event, Exhibition & Experience Design
  • Stage & Set Conceptualisation

Languages

English · Hindi · Bengali

Based in

Noida, NCR, India
Open to leadership roles & consulting mandates

Download CV ↓

Work / Portfolio

The Power of Ideas.

I believe in ideas that inspire, designs that communicate, and brands that endure.

Behance ↗ LinkedIn ↗

Beyond the Lens

Capturing Moments.

Photography reminds me every story begins with perspective. Beyond commercial work, my camera lets me notice people, places, and light that often go unseen.

I don’t just capture photographs — I collect perspectives, each one shaped by curiosity and emotion.

Design teaches me to communicate. Photography teaches me to observe.

Photograph by Mithun Mukherjee
Photograph by Mithun Mukherjee
Photograph by Mithun Mukherjee

Connect

Let’s Create Something Meaningful.

The best ideas begin with a conversation. I’m always open to one — whether you’re building a brand, solving a challenge, exploring a creative collaboration, or looking for an opportunity to build something that matters.

I’d be glad to connect.

mythown@gmail.com

Phone

+91 92680 63563

Based in

Noida, NCR, India

Portfolio

behance.net/mythown ↗

Network

linkedin.com/in/mythown ↗

Curriculum vitae

Download PDF ↓